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SHAMROCK CHASE

Dairy Farmers Ontario x Leafs
Concept • Animation • UI/UX • Design • XM
BACKGROUND
To celebrate St. Pats Night with the Leafs and build on the success of DFO’s iconic green milkshakes, we were tasked to create Shamrock Chase — a Pac-Man-style game where fans play as Cloverton, racing through Toronto’s six boroughs to collect shamrocks and deliver milkshakes.

Launching March 1, the game drove engagement beyond the arena with online play, social media tie-ins, and swag unlocks. The experience culminated on March 17, when fans played Shamrock Chase at interactive kiosks during the live St. Pats Game Night, making the game a central part of the celebration and continuing DFO’s tradition of turning milkshakes into memorable moments.

As lead designer, I developed visual concepts, game and prizing flows, and created all art assets including characters, levels, animations, and UI. I also created marketing materials for the game and live experience.
TOOLS

Adobe Illustrator, Figma, TBITS

TEAM

Chidozie Ikpe, Fahad Edwards, Sandra Dimaano, Ruqian Da

PLATFORMS

Mobile, Tablet, Desktop, Live Event

YEAR

2025

Main Menu + Map Level Designs


FIND OUT IF YOU HAVE THE LUCK OF THE IRISH!

Inspired by the spirit of the game, we set out to highlight Toronto’s diverse boroughs alongside Cloverton. From the hustle and bustle of the city to the whimsical nature of St Pat's Day celebrations, the video seamlessly blends these worlds with a playful competition at its heart. Think fast-paced, colorful visuals, and a whole lot of milkshakes!

Art & Design by Becky Wu
Video by Ruqian Da

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ST PATS GAME NIGHT

To bring Shamrock Chase to life, kiosks featuring the game were placed throughout the arena during the live St. Pats Game Night on March 17.  The game featured a special map inspired by the area around Scotiabank Arena, showcasing local landmarks like Union Station and the CN Tower. In preparation for the event, I designed the custom podium controller, vinyl wrap, and event signage.