BACKGROUND
Chungchun asked us to promote their lineup of ricedogs and raise awareness about their new location at Scotiabank Arena. With this goal in mind, we set out to create a fun and quirky arcade game where players fish ricedogs out of streams of oil and deliver them to fans to complete their orders.
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I was responsible for developing the game pitch concepts, designing game screens and UI, creating promotional materials, and collaborating with the team to shape the creative direction.